IX INTERNATIONAL CONGRESS ON TEACHING CASES RELATED TO PUBLIC AND NONPROFIT MARKETING

"MARKETING UTÓPICO/UTOPIAN MARKETING"

School of Economics and Business, University of A Coruña

November 17

Diego Delso, delso.photo,
Licencia CC-BY-SA

IX INTERNATIONAL CONGRESS ON TEACHING CASES RELATED TO PUBLIC AND NONPROFIT MARKETING | A CORUñA

“Marketing utópico / Utopian Marketing”

The International Association on Public and Nonprofit Marketing (IAPNM), in collaboration with the University of A Coruña (UDC) Marketing Area, organizes the IX International Congress on Teaching Cases related to Public and Nonprofit Marketing under the motto:

“Marketing utópico / Utopian Marketing”

Marketing, understood as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA), can make an enormous contribution to the wellbeing of citizens. First, people expect brands to improve their lives through providing meaningful experiences that enhance their personal quality of life. Second, people want to make a difference in their communities and expect organizations (firms, nonprofits, public entities) to become also transformational agents whom they can establish meaningful relations with.
Consumers demand affordable, enjoyable and environmentally friendly products that help them make meaningful connections with other people and the planet. This congress will explore the antecedents, development and consequences of real marketing strategies oriented towards building a different world –thus transforming utopia into reality-. What are the enablers and barriers of “Marketing utópico / Utopian Marketing” strategies? How are they deployed? What do their potential and limitations consist of? Cases to be researched will pay particular attention to the following issues:

  • CSR and sustainability
  • Green marketing
  • Social marketing
  • Social entrepreneurship & social innovation
  • Transformative services
  • Transformative consumer research
  • Public & political marketing
  • Nonprofit marketing

INTERNATIONAL SCIENTIFIC COMMITTEE

PRESIDENT
  • José Luis VÁZQUEZ, University of León

  • Amparo CERVERA, University of Valencia
  • Helena Maria ALVES, University of Beira Interior
  • Gonzalo DÍAZ, University of Las Palmas de Gran Canaria
  • Clementina GALERA, University of Extremadura
  • Arminda Maria DO PAÇO, University of Beira Interior
  • Víctor VALERO, University of Extremadura
  • Mario J. MIRANDA, Ramkhamhaeng University Institute of International Studies
  • Emerson Wagner MAINARDES, FUCAPE Business School
  • Ivan GEORGIEV, Trakia University Stara Zagora
  • Walter W. WYMER, University of Lethbridge
  • Edy Lorena BURBANO, University of San Buenaventura Cali
  • Mirna LEKO-ŠIMIČ, University of Osijek
  • Marlene DEMETRIOU, University of Nicosia
  • Miroslav FORET, Mendel University in Brno
  • Elisa MONNOT, University of Cergy-Pontoise
  • Rodoula TSIOTSOU, University of Macedonia
  • Erzsébet HETESI, University of Szeged
  • Maurice MURPHY, Cork Institute of Technology
  • Alberto PADULA, University of Rome “Tor Vergata”
  • Arvydas GUOGIS, Mykolas Romeris University
  • Celina SOLEK, Warsaw School of Economics
  • Ani MATEI, National School of Political Science and Public Administration
  • Sergey NAUMOV, Stolypin Volga Region Academy of Public Administration
  • Anna VANOVA, Matej Bel University
  • Claude PECHEUX, Louvain School of Management
  • Irena OGRAJENšEK, University of Ljubljana
  • Marlize TERBLANCHE-SMIT, Stellenbosch University
  • Óscar Daniel LICANDRO, Catholic University of Uruguay

ORGANIZING COMMITTEE

CHAIR
  • Marta REY-GARCIA, University of A Coruña

  • Domingo CALVO-DOPICO, University of A Coruña
  • Valentín A. MARTÍNEZ, University of A Coruña
  • Félix BLÁZQUEZ-LOZANO, University of A Coruña
  • Noelia SALIDO-ANDRÉS, University of A Coruña

SECRETARIAT

HEAD OF SECRETARIAT
  • Vanessa MATO-SANTISO, Ph.D Student in University of A Coruña

  • Ana FELGUEIRAS
  • María José TEJERA

NATIONAL SCIENTIFIC COMMITTEE

CHAIR
  • Marta REY-GARCIA, University of A Coruña

  • Domingo CALVO-DOPICO, University of A Coruña
  • Valentín A. MARTÍNEZ, University of A Coruña
  • Laurentino BELLO-ACEBRÓN, University of A Coruña

DEADLINES & INSTRUCTIONS

DEADLINES

- Registration of teams of professors and students wishing submission of one or more cases for consideration (without limitation in number): until October 6, 2017. Those professors who have registered to this deadline will become members of the Scientific Committee of the Congress.

- Case/s submission: until October 27, 2017.

- Notification of acceptance/rejection of submitted contributions: November 3, 2017.

- Congress holding: November 17, 2017. Registration of participants not submitting cases for consideration: to the holding date.

INSTRUCTIONS

For the presentation of teaching cases, we encourage you to form working teams consisting at least of one professor-tutor and up to 5 authors (students, Ph.D students, professors and/or professionals from other sectors) who will develop and, where appropriate, will present case studies whose extension will be between 5 and 10 pages, in English, Spanish or Portuguese languages, and according to the format in the templates that you can find below. Such teaching cases must be referred to any actual activities by companies, public institutions or nonprofits that are particularly noteworthy because of the use of utopian marketing tools, digital or traditional ones, considered from a marketing view. Analysis or views from close related disciplines will also be welcome.

It will also create a special track for professors who want to present case studies as authors, without the student team, within the topics previously mentioned.

The Scientific Committee will select the best teaching cases based on their scientific quality, for its presentation during the Congress. The development of presentations, face-to-face or virtual, will be accredited through the delivery of the corresponding diploma. In all cases the certificate of participation will be delivered to the registered assistants (and, where appropriate, the certificate of presentation of the corresponding work as well).

Additionally, the authors selected to present a paper about its case study could be invited to publish versions of their work in some of the specialized magazines published by the IAPNM, including Cases of Public and Non-Profit Marketing (Casos de Marketing Público y No Lucrativo / Casos de Marketing Público e Não Lucrativo), publication in electronic format endorsed by an International Scientific Committee, where each one of the selected cases will be presented as a chapter. In order to ensure uniform style in the development of different teaching cases, all proposals have to be prepared strictly according to the following templates available for download (in english, spanish or portuguese version) in order to send the work until the deadline of October 27.



Working Teams Professor-tutor and up to 5 students
Teaching cases between 5 and 10 pages
Languages English, Spanish or Portuguese
Motto “Marketing utópico / Utopian Marketing”

For queries or suggestions, please send an email to congreso.aimpn2017@udc.es

ASSOCIATED PUBLICATIONS

>International Review on Public and Nonprofit Marketing

International Review on Public and Nonprofit Marketing

http://www.springer.com//marketing/journal/12208/
ISSN: 1865-1992
SCOPUS Index
SNIP 2015: 0.410; SJR 2015: 0.216

The International Review on Public and Nonprofit Marketing is the official IAPNM publication since 2004. It publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines. Relevant doctoral thesis reviews and book reviews are also welcome.

The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds. To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity. First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions. Papers submitted for publication are evaluated through a double blind refereeing process.



>Contemporary Research on Organization Management and Administration

Contemporary Research on Organization Management and Administration

http://journal.avada.lt/
ISSN: 2335-7959
DOAJ Index
ERIH PLUS Index

Contemporary Research on Organization Management and Administration is published since 2013 by the Academic Association of Management and Administration (Lithuania) and the School of Economics and Management in Public Administration in Bratislava (Slovak Republic). IAPNM performs as publishing partner for CROMA journal.

The objective of this journal is to encourage discussion on current challenges and experiences of contemporary organizations in private, public and non-governmental sectors between researchers and practitioners of various areas of organizations’ performance from territorial as well as from international regions. Submissions prepared by teams of authors representing different sectors and combining both interdisciplinary theoretical and evidence-based practical perspectives are most valued. The journal publishes English-written original research papers, experience and case analysis, PhD reviews and book reviews, which are evaluated through a double blind refereeing process

>International Review on Public and Nonprofit Marketing

Responsibility and Sustainability. Socieconomic, Political and Legal Issues

http://www.grupomio.org/revista/
ISSN: 2340-5813

Responsibility and Sustainability is published since 2013 by the Research Group on Marketing and Operative Research at the University of León (Spain), the Research Unit in Business Sciences at the University of Beira Interior (Portugal) and the Institute of Business Studies at the University of Szeged (Hungary), and it is supported by IAPNM. It publishes English written original articles, theoretical developments and case reports in the fields of responsibility and/or sustainability. Relevant research notes, PhD reviews and book reviews are also welcome.

The main objective of the publication is to foster the study of the above topics from a multidisciplinary perspective and provide a forum for researchers and practitioners interested in examining these issues from practical and theoretical viewpoints. First-rate scientific quality is guaranteed by a qualified editorial board and a large scientific board composed of internationally recognized experts from prestigious academic and research institutions. Submitted contributions are evaluated through a double blind refereeing process.

>Casos de Marketing Público y No Lucrativo / Casos de Marketing Público e Não Lucrativo

Casos de Marketing Público y No Lucrativo / Casos de Marketing Público e Não Lucrativo

ISSN: 2530-3422

The best cases presented in the Congress will be published in the magazine Cases of Public and Non-Profit Marketing that publishes the Research Group on Marketing and Operative Research of the University of León.

Volume 1 (2014): ¿PODEMOS CONSTRUIR UN MUNDO MÁS RESPONSIBLE?
http://www.grupomio.org/revista-casos/

Volume 2 (2015): MARKETING PARA PERSSOAS: VAMOS MUDAR PARA DIGITAL
http://www.grupomio.org/revista-casos-volumen-2/

Fees & REGISTRATION

Fees

Face-to-face registration with presentation of case/s

Admission to all sessions

Materials and information package

Lunch in the restaurant of the School of Economics and Business

Presentation of one or more cases for consideration

Face-to-face registration without presentation of case/s

Admission to all sessions

Materials and information package

Lunch in the restaurant of the School of Economics and Business


Virtual registration

Presentation of one or more cases for consideration


NOTE: Professors and students from hosting institution (University of A Coruña) should register in the form of face-to-face registration.

STEPS FOR REGISTRATION

  • Each professor-tutor interested in participating in the Congress will fill out the registration form through the following link, indicating his/her name and the name of other members of the team (up to 5 authors more -students, Ph.D students, professors and professionals from other sectors-), within the deadline (until October 6).
  • Please, make the transfer of participation fee to the account stated below. IMPORTANT: The entry code 160117, name and surname, ID card number, and the conference reference IAPNM2017 must be listed as concept in the bank transfer.

    Example: 160117, Pablo Garcia-Lopez, 47385624Z, IAPNM2017

    BANK DETAILS
    Santander Bank
    Account: ES76 0049 5030 1525 1601 1262
    BIC/ SWIFT (only for international transfers): BSCHESMM
  • Once the payment is made, please send a copy of transfer receipt to: congreso.aimpn2017@udc.es .

PROGRAM

09:00 – 09:30    Registration and collection of documentation

09:30 – 10:00    Welcome and Opening session

With the participation of:

Araceli Torres Miño, Vice-Rector of the Ferrol Campus and Social Responsibility at University of A Coruña
Félix Blázquez Lozano, Director of Department of Business at University of A Coruña
José Luis Vázquez Burguete, President of IAPNM and Associate Professor at University of León.
Marta Rey García, Chair of Organizing Committee and Associate Professor at University of A Coruña

10:00 – 11:00     Keynote Speaker - Prof. Luis Ignacio Álvarez-González, University of Oviedo

"La utopía del Marketing en el ámbito social. Estado de la cuestión".
(The utopia of the Marketing in the social field. The state of play.)


11:00 – 11:30    Break

11:30 – 13:00    Parallel sessions

13:00 – 14:30    Parallel sessions

14:30 – 15:30    Lunch in the school cafeteria

15:30 – 17:00    Parallel sessions

17:00 – 20:00    Visit to INDITEX Headquarters

(Places are limited, one presenter per team, assigned in order of full paper submission)


Extended Program Book of proceedings

CONTACT

facultad de economia y empresa

Head of Secretariat:
Vanessa Mato, Ph.D. Student, Marketing Area.
Department of Business
School of Economics and Business
UNIVERSITY OF A CORUñA
Campus de Elviña s/n
15071 (A Coruña) Spain
Email: congreso.aimpn2017@udc.es